#DoTheVapeTalk

More than 27% of U.S. high-school students and 10.5% of middle schoolers currently vape. Despite the suspension of flavored products popular with young people, the latest FDA survey still showed increased usage among both teens and pre-teens. We partnered with The Ad Council and The Backpack Kid (Russell Horning) to create a PSA campaign encouraging parents to have proactive and ongoing conversations with their kids about the dangers of trying e-cigarettes.